Friday, 17 June 2011


In New Orleans, there are two major bread companies that source nearly all po'boy vendors. One of them is Leidenheimer Baking Company. You wouldn't think that a German company would make French bread, but there you go! Interestingly enough, although New Orleanians call the po'boy loaf, "French Bread" it is actually a Creolized version of French bread. In New Orleans, French bread has a crispy crust and a large soft interior (great for soaking up the justices from roast beef po'boys). In fact, German immigrants just upriver of New Orleans had a major influence on the city's "French" Bread back in the 18th and 19th centuries...

In any case, I love seeing the Leidenheimer trucks zipping around the French Quarter in the morning, stopping off at various eateries and shops. The best part: the trucks are very colorful with cartoonish depictions of people enjoying po'boys...I always love a sense of humor.

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