Friday 17 June 2011

Leidenheimer

In New Orleans, there are two major bread companies that source nearly all po'boy vendors. One of them is Leidenheimer Baking Company. You wouldn't think that a German company would make French bread, but there you go! Interestingly enough, although New Orleanians call the po'boy loaf, "French Bread" it is actually a Creolized version of French bread. In New Orleans, French bread has a crispy crust and a large soft interior (great for soaking up the justices from roast beef po'boys). In fact, German immigrants just upriver of New Orleans had a major influence on the city's "French" Bread back in the 18th and 19th centuries...

In any case, I love seeing the Leidenheimer trucks zipping around the French Quarter in the morning, stopping off at various eateries and shops. The best part: the trucks are very colorful with cartoonish depictions of people enjoying po'boys...I always love a sense of humor.

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